Our Story

"I have an idea"

I started Northern Roots Beard Co. because like most men I wanted to see what I would look like with a beard. Once I grew my beard I definitely liked what I saw in the mirror but needed to keep it groomed because that's the kind of guy I am. I found a market of beard products filled with chemicals and the all natural products were over priced. This bothered me.

But I gave in and bought a few, and to be honest I wasn't that impressed. So I looked into making my own, at least I would know what was in them. After months of research, trial and error I had my ingredients and recipes.

"Quality over Quantity"

I'm proud to say my products are handmade by myself using all natural ingredients. I believe in quality over quantity and make all my products in small batches.

Norm Hawley - Founder & CEO